Chapter 9: The Empty Storefronts
The days after my breakdown were quiet. Helen and the family gave me space without giving me distance, a distinction I wouldn't have been able to articulate but felt clearly. Nobody avoided me. Nobody treated me as fragile. They simply let me set the pace, and the pace I chose was slow. I slept late. I sat in the garden. I ate the food Helen brought me without asking where it came from or how the world worked. I was, for the first time in my adult life, not trying to understand anything. I was just existing, the way a plant exists, taking in sun and water and giving nothing back, and nobody seemed to find this objectionable.
After about a week of this, I started going for walks on my own. Short ones at first, just around the immediate neighborhood, then longer, down the hillside and into the parts of the city I hadn't seen. I was not looking for anything. I was looking at things. And the thing I kept noticing, over and over, was an absence.
There were no stores.
I don't mean there were no places where people got things. There were buildings that clearly served some kind of distribution function, places where people came and went carrying items. But there were no stores in the way I understood the word: no displays, no prices, no signage, no branding, no one trying to get me to come inside. The buildings were beautiful, like everything here, but they were not selling anything. There was no concept of selling to be found anywhere I looked.
There were no banks. No ATMs, no financial services offices, no insurance companies, no real estate agencies, no mortgage brokers. The entire commercial infrastructure that had dominated the streetscape of every city I'd ever visited, the apparatus of buying and selling that had been as ubiquitous as air, was gone. In its place were workshops, kitchens, gathering spaces, gardens, and buildings whose purpose I couldn't always determine but which were clearly not engaged in commerce of any kind.
And there was no advertising. I'd noticed this on my first day, but the full weight of it didn't hit me until I'd walked enough of the city to be sure it was universal. Not a single billboard, poster, screen, logo, or promotional message of any kind. No brand names on clothing. No corporate sponsorship of public spaces. No influencer culture visible in the behavior of the people I passed. The commercial layer that had coated every surface of my world like a film was simply not there, and its absence made the city feel like a different kind of place entirely, the way a room feels different when you turn off a television you'd forgotten was on.
That evening I asked Helen about it.
"Where does everything come from?" I said. "The food, the clothes, the materials people use for building. I've been walking for days and I haven't seen a single transaction. Nobody is buying or selling anything."
Helen was in her garden chair, the place where she seemed to do her best thinking. "That's because nobody needs to. Everything you need is available. You just take it."
"Take it from where?"
"From wherever it is. If you need food, you go to a kitchen or a distribution point and take what you want. If you need clothes, you go to a place that has clothes and take what fits. If you need building materials, you request them and they arrive. If you want something specific, something made to your specifications, you describe it and the info produces it."
"And nobody pays for any of this."
"There's a credit system," Helen said. "Everyone has equal credits. Her title is her humanity, as we say. The basis of every person's claim is simply that she's a person. You could, in theory, use more than your share and work additional hours to earn more. But nobody does, because there's no reason to. What would you accumulate? The food is excellent everywhere. The housing is beautiful everywhere. The clothes are well-made everywhere. There's nothing to compete for."
"In my time," I said, "that sentence would have been the start of a very long argument."
"I know. Your economists believed that without competition, without the threat of having less than your neighbor, people would have no reason to do anything. That scarcity was the engine of progress." She paused. "They were wrong, but not in the way they would have expected. The truth wasn't that people are naturally industrious and scarcity was unnecessary. The truth was that most of the scarcity was manufactured."
"Manufactured."
"Your era produced enough food to feed everyone on the planet, and millions starved. Your era had enough empty houses to shelter every homeless person, and people slept on sidewalks. The scarcity that drove your economy was not a fact about the world. It was a decision. A set of rules about who got to have things and who didn't. The purpose of those rules was not to manage real shortages but to create artificial ones, because artificial shortages are how you make people compete, and competition is how you extract labor, and extracted labor is how a few people get very rich."
I thought about the feed. The algorithm deciding what you saw, what you wanted, what you feared. The manufactured desire. The engineered dissatisfaction. The entire trillion-dollar advertising industry, whose sole purpose was to make people feel that what they had was not enough.
"But what about things that really are scarce?" I asked. "In any system, there must be things that not everyone can have. A house on this hill, for instance. A beautiful view. There can't be enough hilltop houses for everyone."
"That's true. And those things are handled differently. If you want a particular house, you express that preference, and if nobody else wants it, it's yours. If several people want the same house, there's a process. Sometimes it's a conversation. Sometimes it's a rotation. Sometimes people build something new that's just as good. The info helps model options, so everyone can see what's possible." She smiled. "It's not a perfect system. People still disagree about houses. But the disagreement is about preference, not survival. Nobody is one bad month away from homelessness. Nobody is competing for shelter. They're just discussing where they'd like to live."
"And nobody accumulates? Nobody hoards?"
"Why would they? Hoarding makes sense when you're afraid of the future, when you think there might not be enough tomorrow. When every tomorrow is guaranteed to be abundant, the impulse just fades. It turns out that when people aren't afraid, they don't want very much. They want good food, a comfortable home, the company of people they love, meaningful work, time to pursue what interests them. That's it. The enormous appetite for consumption that your era assumed was human nature turned out to be a symptom of anxiety. Remove the anxiety, and the appetite shrinks to something modest and manageable."
I sat with this. It was the most disorienting thing she'd said so far, more disorienting than the info or the physical labor or the absence of careers. Because it struck at something I'd believed in my bones: that people wanted more. That the desire for more was the engine that made everything go. My entire career had been built on the assumption that people wanted more connections, more opportunities, more access, more status, and that the job of a company like Lumen was to give them more and charge for the privilege. The graphs went up because the wanting went up. That was the whole model.
And Helen was telling me the wanting had been artificial. That it had been installed. That someone had run a campaign of manufactured desire on the entire human species, and it had worked so well that the desire felt like nature, and when the campaign stopped, the desire stopped too.
"In your time," Helen said, as though she could see the thought forming, "people believed that the system they lived under was a reflection of human nature. That capitalism succeeded because it harnessed something real about how people are. But consider: the system spent trillions of dollars every year on advertising alone, just to maintain the level of desire necessary to keep it running. If the desire were natural, why did it need to be constantly manufactured? You don't need to advertise oxygen."
"You don't need to advertise oxygen." I repeated it. It was the kind of sentence that, once you heard it, rearranged things.
"The credit system matters," Helen said. "It's how we ensure fairness and track preferences and make sure the info knows what people actually want. But if I'm honest, most people don't think about it. It's like asking about the plumbing. It works, it's there, and it enables everything else, but it's not the interesting part of life. The interesting part is what you do with the abundance once you have it."
We sat in the garden as the light changed. The sourceless glow of the house shifted toward amber, and the plants around us seemed to exhale in the cooling air. Somewhere down the hill, someone was playing music. Not recorded, not generated. Someone with an instrument, playing for the pleasure of it, the notes drifting up through the trees.
"Can I ask you something personal?" I said.
"Of course."
"When you were describing the credit system, the equal shares, you said 'her title is her humanity.' Is that your phrase?"
Helen looked surprised and then pleased. "You caught that. No, it's very old. From the time of the transition. Someone wrote it in a policy document, and it became a kind of founding principle. 'Her title is her humanity.' The basis of every person's claim to abundance is not what they produce or what they earn or what they deserve. It's the fact that they're a person. That's enough."
In my time, that idea would have been called naive. Utopian. The kind of thing that sounded beautiful in a philosophy class and would never survive contact with the real world. Sitting in Helen's garden, listening to someone play music on a hillside in a city where no one was hungry and no one was homeless and no one was performing their worth for an algorithm, it did not sound naive. It sounded like the most practical thing anyone had ever said.